Case Analysis on Eastman Kodak Company Study Example | Topics and Well Written Essays - 1250 words

Analysis on Eastman Kodak bon ton - Case Study ExampleWith invention of Brownie and inlet of a paper rolling film in 1884, Eastman Kodak spurred to higher heights in the photographic assiduity (Charlene, 2008). Despite the death of George Eastman in 1932, George Fisher followed the footsteps of his predecessor thus making the firm what it is today. The following is a case analysis of Eastman Kodak with emphasis on its industry, photographic and Optical Equipment/Supplies. This analysis is on the prevailing competition, strategical characteristics, and various alternatives the crapper can take in order to continue being a attractor in the industry. From the various alternatives presented in this case analysis, some recommendations are made, which are likely to spur the corporation into even higher levels that it is experiencing in the current 21st century. Analysis of labor and Competitors Eastman Kodak (EK) is a firm in operation(p) under Photographic and Optical Equipment/S upplies Industry commonly referred to as Consumer Durables and Apparels. The following is an analysis of Photographic and Optical Equipment/Supplies Industry under which EK operates and its level of competition. Industry and Market Segment Photographic and Optical Equipment/Supplies Industrys products are broadly categorized into five including equipments for taking still visit motion picture equipment chemicals for preparing photos films, paper, plates, and cloths for sensitized photos and equipment for photocopying and microfilming. Innovative technology has played a great role in enhancing the success of photographic equipments markets. For instance, with the new development of digital cameras and the One Time Use (OTU) cameras that are disposable, the market has significantly increase commanding huge number of sales as well as new entrants of firms to meet the emergence demand (Congressional Budget Office). Amazingly, digital cameras outsold the traditional cameras in 2003 ind icating the role of innovative technology in the industry as well as the markets. Exhibit 1 indicates a growth of 1.5% of the market as compared to preliminary years (Bureau of Economic Analysis n.d.). In addition, this exhibit indicates total revenue of approximately $ 20,726.90 million with a total of $ 11,057.80 million industrys gross product coming from active 1,931 establishments and 2,124 enterprises. This indicates that the market is rapidly growing having approximately 86 firms. Within this growing industry and its market there are about 86 companies that have contributed to such positive result. Consequently with the 86 firms in the industry competition has vastly grown leading to quality products through innovative technology that has seen development of digital cameras (Eastman Kodak, 2009). However, the main competitors to Eastman Kodak Company include Canon, Fujifilm, Hewlett-Packard, Ricoh, Sony, Xerox, Nikon, Olympus, Lexmark, and Seiko Epson Corporations amongst other(a)s. Exhibit 2 provides a brief overview of these corporations and how they are offering significant competition to Eastman Kodak inside the industry. Exhibit 3 provides financial performance of five companies in Photographic and Optical Equipment/Supplies Industry, Kodak and four other main competitors. In Exhibit 3, ROA (Return on Assets) and RIC (Return on Invested Capital) are provided that give indication of a magnanimous performance by Kodak in the latest years where the corporation has had